Secrets of A Powerful Sales Mantra: ABC

In Sales, a few phrases are as iconic as ‘ABC’—Always Be Closing.

But what does this mean in practice?

Is it an outdated relic or a timeless principle?

Here are the nuances of this sales philosophy and how you can apply it in your everyday interactions:

The Origins of ABC

The phrase "Always Be Closing" was popularized by the 1992 film Glengarry Glen Ross.

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