Top 6 Sales Podcasts to Boost Your Career
Staying ahead of the curve is key in Sales.
One of the most effective ways to develop your skills and stay informed is through podcasts.
But with all these options available, which ones are truly worth your time?
Here's a curated list of the most valuable sales podcasts, along with actionable advice on how to implement what you learn.
The Cream of the Crop
1. Mental Selling
This podcast explores the psychology of sales success.
As host Umar Hameed explains:
"The key to sales success is not just about techniques, but about mindset. Top performers have learned to master their psychology."
Must-Listen Episode: "The Psychology of High-Performance Selling"
💡Actionable Tip: Practice daily mindfulness exercises to improve focus and resilience in sales. This can be especially helpful when dealing with pushy sales managers.
2. The Advanced Selling Podcast
Hosted by veteran sales coaches Bryan Neale and Bill Caskey, this show offers practical tactics for long-term sales success.
💡Actionable Tip: Implement the "3-2-1 Prospecting Method" - 3 calls, 2 emails, 1 social touch per prospect.
For more prospecting strategies, check out my Ultimate Sales Prospecting Checklist.
3. Make It Happen Mondays
John Barrows brings his extensive B2B sales training experience to this comprehensive weekly podcast.
Key Takeaway: In a recent episode, Barrows shared 3 critical prospecting techniques:
Research before reaching out
Personalize your message
Follow up strategically
💡Actionable Tip: Create a personalized video message for your top 10 prospects this week. This approach can be particularly effective when selling boring B2B products.
4. The Sales Evangelist
Hosted by Donald Kelly, this podcast is perfect for sales professionals looking to level up their careers.
According to a study by HubSpot, 65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who don't.
💡Actionable Tip: Spend 30 minutes daily engaging with prospects on LinkedIn. This can be a great way to research your Total Addressable Market (TAM) and identify potential leads.
Industry-Specific Gems
5. SaaStr
This podcast is essential for anyone in the SaaS industry, covering everything from investing to scaling revenue.
Must-Listen Episode: SaaStr #452: "The 5 Metrics Every SaaS Company Needs to Track"
💡Actionable Tip: Implement a weekly review of your key SaaS metrics, including CAC, LTV, and churn rate. This knowledge can be particularly valuable when interviewing for enterprise SaaS sales roles.
Check out my guide "7 Top SaaS Metrics Everyone Should Know" to master the essential metrics that drive SaaS success.
6. The GTM Podcast
With the shift in buyer preferences, this podcast is key for B2B sales professionals.
With 93% of B2B buyers preferring to buy online rather than from a salesperson (Gartner), podcasts like The GTM Podcast are essential for staying ahead of shifting buyer preferences.
💡Actionable Tip: Develop a digital-first sales approach, using tools like interactive product demos and AI-powered chatbots. This approach can be particularly effective in signal-based selling.
Putting Podcast Insights into Practice
Listening to podcasts is just the first step.
Here's how to maximize the value you get from these resources:
Set aside 30 minutes after each episode to reflect on key learnings
Choose one new technique to implement each week
Track results and adjust your approach accordingly
Your Sales Podcast Action Plan
Subscribe to 2-3 podcasts from this list
Listen during your commute or workout
Take notes on key insights
Implement one new strategy each week
Track your results and adjust as needed
Beyond Podcasts: A Comprehensive Learning Approach
While podcasts are excellent learning tools, consider supplementing with:
Audiobooks
"New Sales. Simplified." by Mike Weinberg offers a fresh perspective on prospecting.
Online Courses
Platforms like Salesforce Trailhead offer free, self-paced learning on different sales topics.
Industry Reports
Stay updated with annual reports from organizations like Gartner and Forrester.
Sales Simulations
Practice your skills in a risk-free environment with tools like Second Nature or Gong Labs.
Peer Learning Groups
Join or create a mastermind group with fellow sales professionals to share insights and challenges.
For more resources, check out my guide on the best sales training resources for beginners.
Emerging Trends in Sales Podcasts
Follow these emerging trends covered in top sales podcasts and get ahead:
AI-powered sales tools and their impact on the sales process
The rise of social selling and digital-first sales approaches
Emotional intelligence and its role in modern sales
Sustainability and ethical selling practices
The evolution of remote selling techniques
Success Story: From Struggling SDR to Top Performer
Sarah, an SDR at a growing SaaS company, credits her recent success to insights gained from sales podcasts.
She shares:
"After consistently listening to The Sales Evangelist and implementing the social selling strategies discussed, I completely revamped my LinkedIn approach. Within three months, I'd generated 15 new qualified leads and closed two major deals directly from LinkedIn connections. My pipeline is now consistently full, and I've moved from the bottom of our sales leaderboard to the top 10%."
For more inspiring stories, read about how one salesperson went from layoff to unicorn success.
Expert Insights
"Podcasts are like having a personal sales coach in your pocket. The key is to not just listen passively, but to actively engage with the content and apply what you learn to your daily sales activities." - Jeb Blount, Sales Expert and Author
"The best sales podcasts don't just teach tactics, they challenge your thinking. Look for shows that make you uncomfortable and push you to grow." - Keenan, CEO of A Sales Guy Inc.
And That’s It
The best sales professionals are always learning.
Listening to these top-rated podcasts and implementing the strategies they discuss, will help you stay at the forefront of sales techniques and psychology.
Knowledge without action is futile.
Take what you learn from these podcasts and apply it to your daily sales activities.
Your future self (and your sales numbers) will thank you!
And keep in mind this powerful quote from sales legend Zig Ziglar:
"Your attitude, not your aptitude, will determine your altitude."
These podcasts can provide the knowledge.
But it's up to you to apply it with the right attitude and determination.
Your Turn
Which sales podcasts have had the biggest impact on your career? Share your experiences and recommendations in the comments below.
Your insights could be the key to another sales professional's success!
Ready to take your prospecting game to the next level?
Check out "The Ultimate Sales Prospecting Checklist: Your Ticket to Closing More Deals"—a comprehensive guide packed with actionable strategies to help you find and connect with your ideal customers.